Privacy Policy
Website: simpleautomations.com.au
Business: 1st Line Digital Pty Ltd trading as Simple Automations
ABN: 81 011 962 58
Last updated: September 2026
1. Overview
1st Line Digital Pty Ltd trading as Simple Automations (“Simple Automations”, “we”, “us” or “our”) respects your privacy and is committed to protecting personal information in accordance with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), where those laws apply to us.
This Privacy Policy explains how we collect, use, disclose, store and protect personal information when you visit our website, contact us, purchase our products or services, or engage us to design, implement or support business automation solutions.
2. Information We Collect
The information we collect depends on how you interact with Simple Automations. This may include:
- Name and business name
- Email address
- Phone number
- Business contact details
- Billing and payment information
- Information you provide when contacting us
- Information about your business processes and automation requirements
- Information contained in documents or files you provide to us for automation purposes
- Information required to configure or support third-party business applications and services
- IP address
- Browser, device and technical information
- Website usage and analytics information
- Other information you voluntarily provide to us
We will generally only collect information that is reasonably necessary for our business activities and for providing the products and services you request.
3. Information Processed Through Business Automations
When you engage Simple Automations to design, build or maintain an automation, the automation may process information from your business systems.
Depending on the automation, this may include customer information, supplier information, documents, invoices, emails, appointment information, order information, spreadsheets or other business data.
We use this information only to the extent reasonably necessary to design, configure, test, operate, maintain, troubleshoot or support the automation you have requested, or as otherwise authorised by you or required by law.
You remain responsible for ensuring that you have the appropriate authority, permissions and lawful basis to provide personal information to us or to have it processed through the automation.
4. How We Collect Information
We may collect personal information when you:
- Visit or use our website
- Complete a contact or enquiry form
- Request information about our services
- Purchase a product or service
- Engage us to build or support an automation
- Communicate with us by email, telephone or other communication channels
- Provide information or documents for an automation project
- Subscribe to our newsletter or other communications, where available
- Otherwise voluntarily provide information to us
5. How We Use Personal Information
We may use personal information for purposes including:
- Responding to enquiries
- Providing our products and services
- Designing, configuring and supporting business automations
- Processing orders and payments
- Managing customer relationships
- Providing technical and customer support
- Communicating important information about our services
- Improving our website, products and services
- Understanding how our website is used
- Preventing fraud, misuse and security incidents
- Managing our business operations and records
- Sending marketing communications where permitted by law and, where required, with your consent
- Complying with legal and regulatory obligations
6. Disclosure of Personal Information
We may disclose personal information to third parties where reasonably necessary to provide our products and services or operate our business.
Depending on the circumstances, these parties may include:
- Payment processors and financial service providers
- Website and hosting providers
- Cloud storage and software providers
- Business automation platforms
- Artificial intelligence and software service providers used to deliver requested services
- Email and communications providers
- Analytics and website service providers
- Professional advisers such as accountants, lawyers and consultants
- Contractors and service providers who assist us in operating our business
- Government agencies, regulators or law enforcement where required or authorised by law
We do not sell your personal information to third parties.
7. Third-Party Applications and Automation Platforms
Many business automations require information to move between different software applications or online services.
For example, an automation may connect services such as email, spreadsheets, customer relationship management systems, accounting software, e-commerce platforms, cloud storage or other business applications.
Where an automation requires information to be transferred to a third-party service, that transfer will occur as reasonably necessary to provide the service you have requested.
Those third-party providers may have their own privacy policies and terms of service. We encourage you to review the privacy practices of third-party services that you use or ask us to connect to your automation.
8. Artificial Intelligence Services
Some automation solutions may use artificial intelligence services to process information, generate content, classify information, summarise documents or perform other tasks requested by a customer.
Where AI services are used as part of an automation, information may be transmitted to the relevant service provider for processing.
We will take reasonable steps to configure such services appropriately for the intended use. Customers should not provide sensitive or confidential information through an automation unless the relevant service has been specifically assessed and configured for that purpose.
9. International Data Transfers
Some of the technology providers we use, or that are required to operate an automation requested by a customer, may be located outside Australia or may process information outside Australia.
As a result, personal information may be disclosed to or processed by overseas recipients.
Where applicable, we will take reasonable steps required under Australian privacy law in relation to overseas disclosures and service providers.
10. Cookies and Website Analytics
Our website may use cookies and similar technologies to provide website functionality, remember preferences, understand website usage and improve your experience.
We may also use analytics services to understand how visitors use our website. These services may collect information such as your IP address, browser type, device information, pages visited and general usage information.
You can generally control or disable cookies through your browser settings. Disabling certain cookies may affect website functionality.
11. Direct Marketing
We may send information about our products, services, articles, guides or other business updates where permitted by law.
You can opt out of marketing communications at any time by using the unsubscribe facility included in the communication or by contacting us.
12. Data Security
We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.
Depending on the nature of the information and services involved, security measures may include access controls, authentication, secure connections, password protection, restricted access and appropriate security practices when working with third-party services.
No method of transmitting or storing information electronically can be guaranteed to be completely secure. While we take reasonable precautions, we cannot guarantee the absolute security of information transmitted to or stored by us or third-party service providers.
13. Retention and Destruction of Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, to provide our services, maintain appropriate business records, resolve disputes, comply with legal obligations or otherwise as permitted by law.
When personal information is no longer required and we are not required to retain it, we will take reasonable steps to securely destroy or de-identify it.
14. Access to Personal Information
You may request access to personal information we hold about you, subject to applicable laws and any applicable exceptions.
We will generally respond to a valid access request within a reasonable period.
15. Correction of Personal Information
If you believe that personal information we hold about you is inaccurate, incomplete or out of date, you may ask us to correct it.
We will take reasonable steps to correct personal information where appropriate.
16. Privacy Complaints
If you believe we have handled your personal information in a way that does not comply with applicable privacy laws, you may contact us and make a privacy complaint.
We will investigate privacy complaints and aim to resolve them within a reasonable period.
If you are not satisfied with our response, you may be able to make a complaint to the Office of the Australian Information Commissioner (OAIC).
17. Data Breaches
We maintain procedures for responding to suspected or confirmed data breaches involving personal information.
Where required by law, we will notify affected individuals and the relevant regulator of an eligible data breach.
18. Third-Party Websites
Our website may contain links to third-party websites and services.
We are not responsible for the privacy practices or content of third-party websites. We recommend reviewing the privacy policy of any third-party website before providing personal information.
19. Children’s Privacy
Our services are intended for businesses and are not directed at children.
We do not knowingly collect personal information from children for the purpose of providing our business services.
20. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, business practices or applicable laws.
The latest version will be published on this page with the updated date shown at the beginning of the policy.
21. Contact Us
If you have a question about this Privacy Policy, wish to request access or correction of your personal information, or want to make a privacy complaint, please contact us.
Simple Automations
1st Line Digital Pty Ltd
ABN: 81 011 962 58
Email: [INSERT YOUR SIMPLE AUTOMATIONS EMAIL ADDRESS]